The Vermont Agency of Agriculture, Food and Markets (VAAFM) Trade Show Assistance Grants (TSAG) provide Vermont agriculture and forestry businesses with funds to identify, plan, exhibit and sell their Vermont products at out-of-state trade shows. These matching grants can mitigate the financial risks associated with exhibiting at trade shows, which provide opportunities to network with wholesale buyers.
The Working Lands Enterprise Initiative has set aside $30,000 to be distributed on a first come first serve basis to support yearly marketing plans for Vermont businesses with reimbursement directly to Vermont businesses to exhibit at out-of-state trade shows. Applicant may include up to 5 trade shows in their yearly marketing plan for a total of $5,000 in eligible reimbursements.
Funding may be used for the following approved expenses: travel expenses; marketing assets and booth design; registration fees; booth fees; furnishings; utilities; shipping/freight; other marketing costs (samples, printing, etc.). This grant may fund up to 5 years of attendance at a single trade show.
- Minimum grant amount: $2,000
- Maximum grant amount: $5,000
Vermont based agricultural and forestry businesses who meet two of the following three criteria and have three or more wholesale accounts.
- Business is registered with the Vermont Secretary of State and have been in business for over one (1) year with an address indicating that they preform substantial functions in Vermont.
- The product, if substantially transformed, was made in Vermont.
- 50% or more of the ingredients/components come from Vermont.
Trade Show Assistance Grant (TSAG) grants can mitigate the financial risks associated with exhibiting at trade shows and provide an excellent opportunity to network with wholesale buyers. Applicants should outline all marketing activities for the upcoming year for which they seek reimbursement. The following criteria must be met for a successful application.
Eligible proposals must assert that:
- Proposed trade shows are located outside of Vermont.
- Applicant has attended trade show no more than 4 times. This grant will fund up to 5 years of attendance at a trade show.
- The proposed budget demonstrations a minimum of a 1:1 cash match contribution. This grant will reimburse each line item 50%.
- Funding will be used for the following approved expenses:
- Travel and accommodation expenses
- Marketing assets and booth design
- Registration fees (including booth space and educational sessions)
- Booth fees including furnishings and utilities
- Other marketing costs (samples, printing, etc.)
- Proposed trade show is in the business to business (wholesale) format. Direct to consumer shows will only be eligible on a case-by-case basis.
- Proposals from applicants who are out of compliance with any federal, state or local laws or regulations
- Proposals from applicants that do not meet the threshold of 50% Vermont agricultural and forest content/ingredients
- Reimbursement requests that include labor, food, and beverage
- Proposals from applicants failing to meet requirements for previous VAAFM grants and/or assistance programs or from individuals or groups that were unable to perform or had performance issues with previous grant obligations with the VAAFM
- Proposals for projects that have already been completed for which the applicant seeks reimbursement
- Reimbursement for trade shows that are covered by the Food Export Branded program are only eligible for costs not covered under the Branded program, such as domestic travel and accommodations or purchased furnishings
How to Apply
The FY 2019 application period opened December 1, 2019. Funds will be distributed on a first come, first serve basis until funding is depleted.
- Download the Trade Show Assistance Grants (TSAG) 2020 Request for Applications (RFA).
- Review the WebGrants Application Guide.
- Prepare and submit your application in WebGrants.
Duration of Grants
Grant will be awarded for up to 12 months from the date the grant is executed. Grants may be amended if grantee changes their anticipated marketing plan. If the marketing plan has changed and grantee has not sought an amendment, the changes may not be approved and claims may be denied.
$30,000 to be distributed on a first come, first serve basis.