Introducing Vermont's brand-new Agritourism Marketing campaign - Seek & Savor! Funded by a Federal State Marketing Improvement Program grant from USDA in 2023, the Vermont Agency of Agriculture, Food & Markets, Vermont Department of Tourism, University of Vermont Extension, Vermont Fresh Network, and other partners are excited to share this new initiative to spread the word about Vermont's authentic food and farm experiences to eaters and curious travelers both within and outside of the state.
For questions about the Seek & Savor campaign or any of the items below, please contact Kristen Carrese at Kristen.Carrese@vermont.gov.
Marketing Your Agritourism Operation Workshop
The marketing campaign will take place Spring 2025 - Fall 2026. If you're a farmer who hosts agritourism activities on your farm, or an agricultural service provider or food systems organization, there will be many opportunities to get involved. To kick things off, we hosted free workshops on Marketing Your Agritourism Operation this winter, covering key topics such as optimizing your Google business page, utilizing social media effectively, working with local media, and more. These workshops were presented by VAAFM and Place Creative Company, the marketing agency behind the campaign.
If you missed the workshops, don’t worry! You can watch a recording right here!
This workshop is a fantastic opportunity for farmers, whether new to agritourism or looking to refine their marketing efforts, to learn practical marketing strategies and learn about how to become a part of the statewide campaign. It's also ideal for agricultural service providers and food systems organizations who want to support farmers with their marketing efforts and/or join the campaign themselves.
Campaign Guidelines, Logos, and Templates
All Vermont farmers, agriculture/food systems organizations, tourism professionals, and interested Vermonters are invited to join us in promoting Vermont's authentic on-farm experiences during the Seek & Savor Agritourism Marketing Campaign: Spring 2025 - Fall 2026. Please explore the resources below, designed to assist you in integrating the campaign into your own marketing.
The Seek & Savor Campaign Guidelines offers direction for how to use Seek & Savor marketing materials and integrate the campaign into your own branding. Inside, you'll find:
- Overview of the campaign message
- Guidelines for logo usage, typography, color palette, and photography
- Links to Seek & Savor advertisement, poster, and social media templates in Canva
All guidelines in this document must be strictly adhered to when using any aspect of the Seek & Savor brand. If you have questions or would like review of any marketing materials using the brand, please email Kristen Carrese at Kristen.Carrese@vermont.gov.
Explore the Campaign Guidelines Here
Font Details:
It is unlawful to share fonts. Every user needs to have their own font license according to their uses/users.
All the editable copy (not logo copy), is Helvetica or Arial, per the brand guidelines. This was done so that everyone would have access to these as system fonts.
Links to purchase fonts are as follows:
- Noya Black
- Hanley Pro Italic
- Brandon Grotesque Bold with Adobe subscription
- Brandon Grotesque Bold without Adobe subscription
Logo Suite
We have provided a variety of Seek & Savor logo designs and file types for you to use in your marketing materials. You can download them in this Dropbox folder. Please refer the Campaign Guidelines to ensure proper use of the logo designs.
Campaign Hashtags
We encourage you to use the hashtags #seekandsavorvt and #thisisvermont when sharing about your agritourism activity, or using any of the campaign materials when posting on social media.
Agritourism Marketing Toolkit
Need help with marketing your agritourism offerings? Look no further! We're excited to share a toolkit of marketing tips and tricks, specifically designed for Vermont agritourism operations. Inside, you'll find helpful information on:
- Defining Your Key Audiences and Messages
- Making Social Media Work for You
- Simplifying Graphic Design with Canva
- Developing a Newsletter
- Writing a Press Release
- Optimizing Your Google Business Profile
- Where to Promote Your Agritourism Offering
Explore the Agritourism Marketing Toolkit Here
Agritourism Stock Photography
Looking for great photos to promote your agritourism offerings? Feel free to use this collection of Agritourism Stock Photography! These images highlight a variety of agritourism activities in both summer and fall and are available for you to use at no cost. While showcasing photos of your own farm is always ideal, these images can be a helpful addition—especially if you're just getting started.
A big thank you to Three Peaks Media for capturing these stunning photos and to Sandiwood Farm, Baird Farm, Fat Sheep Farm, Adam's Berry Farm, and Shat Acres Highland Cattle for providing their beautiful farms as backdrops!
If you have photos of agritourism on your farm that you would like to make available for others to use, please email Kristen.Carrese@vermont.gov.
Explore the Agritourism Stock Photography Here
Want to make the best use of these free resources? Be sure to watch the Marketing Your Agritourism Operation workshop above, where we walk you through how to use it all!
*The Seek & Savor agritourism marketing campaign, including the brand and campaign guidelines, marketing toolkit, workshops, and agritourism stock photography were made possible with the support of a Federal State Marketing Improvement Program grant through the United States Department of Agriculture Agricultural Marketing Service.
