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Marketing and Branding for Small Dairy Processors in the Northeast U.S.: 12 Case Studies

These 12 case studies that describe how select dairy processors in the northeast United States approach the task of marketing and branding their products. They are presented as a reference for other dairies that may be evaluating their own marketing and branding or planning to make changes in these areas. Mainly, they are provided so that the owners of smaller dairy processing businesses can have a reference for how others market and brand effectively, and decide how, if at all, they can apply the lessons to their own businesses.
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12 Case Studies (2.54 MB)
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