Northeast Dairy Business Innovation Center

Sheep and Goat Dairy Market Conditions and Consumer Research Report

Atlantic Corporation (Atlantic) completed a comprehensive market research report capturing its market research of existing literature regarding the goat and sheep dairy industry, implemented a consumer preference survey of 597 Northeastern consumers, and conducted a business-to-business (B2B) survey of 26 New England sheep and goat dairy farms. This detailed market research will help sheep and goat milk producers accurately assess the best markets, packaging options, and marketing activities to expand product lines and distribution, ultimately resulting in more profitable operations. With the culmination of a comprehensive research report and an easy-to-use, interactive data dashboard, this project supports the NE-DBIC’s aim to strengthen industry engagement, improve strategic planning, and support business development and financial success to grow this sector of agriculture.

Summary Report of Sheep and Goat Dairy Market Conditions

This summary report highlights key findings from the research to educate New England sheep and goat dairy producers and other industry stakeholders on how to improve strategic planning and support market expansion. Learn key takeaways from consumer trends related to consumption, consumer preferences, willingness to pay, packaging preferences and marketing, and perceived availability.


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Contact Information

Agency of Agriculture, Food & Markets

116 State Street
Montpelier, Vt 05620-2901


Program Contacts

  • Media Inquiries                      802.622.4662
  • Licensing & Registration        802.828.2436
  • Business Development          802.828.1619
  • Feed, Seed, Fertilizer & Lime  802.828.5050
  • Working Lands                    802.622.4477
  • Public Health & Resource Management                802.828.2431
  • Laboratory                                  802.585.6073
  • Animal Health                        802.828.2421
  • Dairy                              802.828.2433
  • Consumer Protection / Weights & Measures                           802.828.2433
  • Produce Program                  802.461.5128
  • Meat Inspection                    802.828.2426
  • Water Quality                               802.828.2431
    • Grants                                  802.622.4098
    • Enforcement                                802.828.2431
    • Reports                                      802.272.0323
    • BMP's                                      802.828.3474
  • Act 250                          802.828.2431 
  • Pesticide                        802.828.2431