Northeast Dairy Business Innovation Center

Atlantic Corporation (Atlantic) completed a comprehensive market research report capturing its market research of existing literature regarding the goat and sheep dairy industry, implemented a consumer preference survey of 597 Northeastern consumers, and conducted a business-to-business (B2B) survey of 26 New England sheep and goat dairy farms. This detailed market research will help sheep and goat milk producers accurately assess the best markets, packaging options, and marketing activities to expand product lines and distribution, ultimately resulting in more profitable operations. With the culmination of a comprehensive research report and an easy-to-use, interactive data dashboard, this project supports the NE-DBIC’s aim to strengthen industry engagement, improve strategic planning, and support business development and financial success to grow this sector of agriculture.

This summary report highlights key findings from the research to educate New England sheep and goat dairy producers and other industry stakeholders on how to improve strategic planning and support market expansion. Learn key takeaways from consumer trends related to consumption, consumer preferences, willingness to pay, packaging preferences and marketing, and perceived availability.