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Sheep and Goat Dairy Market Conditions and Consumer Research Report

Atlantic Corporation (Atlantic) completed a comprehensive market research report capturing its market research of existing literature regarding the goat and sheep dairy industry, implemented a consumer preference survey of 597 Northeastern consumers, and conducted a business-to-business (B2B) survey of 26 New England sheep and goat dairy farms. This detailed market research will help sheep and goat milk producers accurately assess the best markets, packaging options, and marketing activities to expand product lines and distribution, ultimately resulting in more profitable operations. With the culmination of a comprehensive research report and an easy-to-use, interactive data dashboard, this project supports the NE-DBIC’s aim to strengthen industry engagement, improve strategic planning, and support business development and financial success to grow this sector of agriculture.

Summary Report of Sheep and Goat Dairy Market Conditions

This summary report highlights key findings from the research to educate New England sheep and goat dairy producers and other industry stakeholders on how to improve strategic planning and support market expansion. Learn key takeaways from consumer trends related to consumption, consumer preferences, willingness to pay, packaging preferences and marketing, and perceived availability.

Goat & Sheep Dairy Supply Chain Grant RFA

The Northeast Dairy Business Innovation Center (NE-DBIC) announces the availability of funds through the Goat and Sheep Dairy Supply Chain Grant program, which will provide grants for dairy farmers, processors, and/or producer associations to improve the goat and/or sheep dairy supply chain. Projects funded through this program will focus on developing or expanding goat/sheep dairy markets or products that, in turn, positively impact multiple businesses within that supply chain. Grants are available to applicants in all Northeast states: Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, and Vermont.
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