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Vermont Dairy Marketing Assessment

Jersey cow
The dairy marketing assessment was specifically directed to evaluate “the viability of increasing the consumption of Vermont dairy products in major metropolitan markets in New England and the Northeast,” with
particular focus given to consumer trends in dairy consumption; market viability of production characteristics, value added products, and Vermont source-identification or branding (e.g. “Made in Vermont”); and funding sources and policy incentives that could help support effective strategies.
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