May 13, 2020 - Optimizing your E-Commerce Strategy
Presented by Bud Reed, Partner, Lean Edge Marketing
You might think that once you’ve built or upgraded your e-commerce website, your job is done. But in fact, you are just starting what can be a bewildering journey to market your products online. You will need to consider:
1. Conversion Rate Optimization: Making sure that once a visitor finally reaches your product page, they hit the “buy” button and complete the purchase
2. Search Engine Optimization: How to make your site “findable” among all of the others on the web
3. Paid Search: How to advertise on search-engine results pages to drive traffic to your site
4. Measuring Results: Using Google Analytics to guide you in how to spend your money most effectively
Presented by Bud Reed, Partner, Lean Edge Marketing
You might think that once you’ve built or upgraded your e-commerce website, your job is done. But in fact, you are just starting what can be a bewildering journey to market your products online. You will need to consider:
1. Conversion Rate Optimization: Making sure that once a visitor finally reaches your product page, they hit the “buy” button and complete the purchase
2. Search Engine Optimization: How to make your site “findable” among all of the others on the web
3. Paid Search: How to advertise on search-engine results pages to drive traffic to your site
4. Measuring Results: Using Google Analytics to guide you in how to spend your money most effectively
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