January 3, 2025
Are you a farmer looking to strengthen your marketing strategies and enhance your agritourism operation? The Vermont Agency of Agriculture, Food & Markets (VAAFM) and local marketing agency, Place Creative Company, are offering a series of workshops designed just for you. These sessions are packed with essential marketing tips to help you promote your farm experiences and connect with Vermont’s new agritourism marketing campaign, Seek and Savor!
Thanks to funding from a Federal State Marketing Improvement Program grant through the USDA, these workshops aim to spotlight Vermont’s authentic food and farm experiences to visitors near and far. You’ll learn how to optimize your Google business page, harness the power of social media, collaborate with local media, and much more. Plus, you’ll receive a handy toolkit to seamlessly join the statewide campaign and align your branding with Vermont’s vibrant agritourism movement.
Here’s the best part: the workshops are completely free and offered at three convenient times to fit your schedule. Each workshop will offer the same content, so choose the one that works best for you:
- Thursday, January 30th | 10:00 - 11:30 AM | Virtual, Sign up here!
- Monday, February 10th | 10:00 - 11:30 AM | In-Person at the VTrans Dill Building A in Berlin (Room 135), Sign up here!
- Tuesday, February 25th | 10:00 - 11:30 AM | Virtual, Sign up here!
Whether you’re just starting out in agritourism or looking to fine-tune your marketing strategies, these workshops are a perfect opportunity to gain practical insights, connect with other producers, and become part of Vermont’s agritourism success story. These workshops are also great for agricultural service providers or food systems organizations who want to be able to better support their clients with agritourism marketing, or to join the marketing campaign themselves.
Don’t miss this chance to grow your agritourism business and attract more visitors to your farm. Sign up today at the links above or visit our website for more information!
Have questions? Reach out to Kristen Carrese at Kristen.Carrese@vermont.gov.
Thank you for reading the Marketing & Agritourism Blog! I’m your host, Selina Rooney, Marketing & Agritourism Specialist at the Vermont Agency of Agriculture, Food & Markets. I am a farmer in Morristown, VT and have been expanding and experimenting with agritourism activities on our farm. Stay tuned every month for tips on marketing and incorporating agritourism practices on your farm and be sure to sign up for the Vermont Ag Bulletin so you never miss a post!