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Unleashing Opportunities with Food Export Northeast

May 26, 2023

For Vermont businesses interested in bringing their food, beverage or agriculture products into international markets, connecting with Food Export Northeast is a must. Whether you’re just starting to explore export opportunities, or you’re already established in international markets, Food Export has a wealth of resources to help you achieve your export ambitions. As a non-profit organization, they offer a diverse range of low-cost services and programs organized into three categories: Exporter Education, Market Entry and Market Promotion.  

Food Export's programs include Exporter Education, Market Entry, and Market Promotion

Here's a brief summary of just some of the programs and services offered by Food Export Northeast: 

  1. Market Entry Assistance: Entering a new market can be daunting, especially for small and medium-sized enterprises. Food Export Northeast offers comprehensive market entry services, including market research, one-on-one consultations and guidance on export regulations and documentation. Vermont businesses can gain valuable insights into target markets, identify potential buyers, and navigate the complexities of international trade successfully. 

  1. In-Market Assistance: Navigating the intricacies of international markets can be challenging, particularly in terms of cultural nuances and business practices. Food Export Northeast offers in-market support, including services like market visits, buyer introductions and trade seminars. These resources empower Vermont businesses to establish a strong presence in foreign markets, understand local consumer preferences and build relationships based on trust and mutual understanding. 

  1. Trade Shows and Missions: Participating in trade shows and missions is an effective way to showcase products, connect with buyers and forge valuable partnerships. Food Export Northeast organizes and supports participation in various international trade shows and trade missions, providing Vermont businesses with opportunities to exhibit their offerings to a global audience. These events offer a platform for networking, exploring new markets, and gaining exposure to potential buyers, ultimately fostering business growth and expanding export opportunities. 

  1. The Branded Program: The Branded Program provides financial assistance to businesses for various marketing activities aimed at promoting their branded products overseas. This includes activities such as advertising, public relations, in-store promotions, packaging and labeling modifications and trade show participation. The funding can help alleviate some of the financial burdens associated with international marketing efforts, allowing businesses to expand their reach more effectively. 

  1. Market Builder Services: Developing lasting relationships with international buyers is vital for companies looking to sustainably grow their export activities. Food Export Northeast's Market Builder Services assist businesses in identifying and connecting with potential buyers through targeted marketing campaigns. By leveraging these services, businesses can reach a wider audience, generate leads and foster long-term partnerships with international buyers. 

Food Export Northeast supports any Vermont business whose products contain a minimum of 50 percent US-origin agricultural content by weight. Their website is a great place to start exploring the excellent resources and services they offer, but businesses are also encouraged to reach out to Trevor Lowell, trevor.lowell@vermont.gov, or Apryl King, AKing@foodexport.org to learn more.  

International export can be intimidating to say the least, but with the support provided through Food Export Northeast, Vermont businesses can unlock new opportunities, enhance their growth and profitability and provide people around the world the opportunity to experience the incredible products produced here in Vermont.

Thanks for reading the Vermont Agency of Agriculture, Food, and Markets’ Marketing and Agritourism Blog! I’m your guest host this week, Trevor Lowell, Marketing & Export Program Lead. Stay tuned every other week for tips on marketing and incorporating agritourism practices on your farm.