By Kristen Carrese, VT Agency of Agriculture, Food & Markets
Farmers looking to enhance their agritourism operations won’t want to miss a unique opportunity to learn key marketing strategies at a series of workshops hosted by the Vermont Agency of Agriculture, Food & Markets and local marketing agency, Place Creative. These workshops will provide farmers with valuable insights into marketing their farm experiences and help integrate their operations into Vermont's brand-new agritourism marketing campaign.
Funded by a Federal State Marketing Improvement Program grant from the USDA, these workshops aim to support Vermont’s push to showcase our authentic food and farm experiences to visitors from near and far. The workshops will cover a range of important topics, including optimizing your Google business page, utilizing social media effectively, working with local media, and more. Additionally, farmers will receive a toolkit of resources to help them join the statewide marketing campaign and align their branding with Vermont’s growing agritourism movement.
Each workshop will cover the same content, offering three convenient opportunities for farmers to attend:
- Thursday, January 30th 10:00 - 11:30 AM (Virtual)
- Monday, February 10th 10:00 - 11:30 AM (In-person, see website for details)
- Tuesday, February 25th 10:00 - 11:30 AM (Virtual)
This is a fantastic chance for farmers, whether new to agritourism or looking to refine their marketing efforts, to learn practical strategies, connect with fellow producers, and become part of the statewide campaign. Don’t miss out on this opportunity to grow your agritourism business and attract more visitors to your farm! Learn more and sign up today at agriculture.vermont.gov/seeksavor.
Questions? Please contact Kristen Carrese at kristen.carrese@vermont.gov or by phone 802-522-3742.