By Katie Spring, Northeast Dairy Business Innovation Center
The Northeast Dairy Business Innovation Center is pleased to announce nine recipients of the 2023 Dairy Marketing & Branding Services Grant. Individual awards ranged from $14,400 to $50,000, with total project funding of $363,916.00. Each grantee will work with a marketing and branding professional to increase consumer awareness, develop market channels, and implement strategies to increase product sales, with an overall aim to improve promotion of regionally produced dairy products.
Image: Sweet Rowan Farmstead
Two Vermont dairy businesses were awarded:
Rogers Farmstead of Berlin will work with a consultant to refresh their branding, update their website with current content and to make it mobile phone-friendly, and create packing and marketing materials with a new logo and regional pro-dairy branded messaging.
Sweet Rowen Farmstead of West Glover will work with several professional branding, marketing, graphic design, and visual content consultants to produce new branded digital and physical marketing materials that will leverage their Vermont and New England brand identity.
Grantees from across the Northeast include:
- Center for Dairy Excellence of Pennsylvania
- Clear Spring Creamery of Maryland
- Crosswinds Farm & Creamery of New York
- Fredrikson Farm of Maine
- Giffords Ice Cream of Maine
- Mystic Creamery of Connecticut
- Pariva of Massachusetts