By Kristen Brassard, VT Agency of Agriculture, Food & Markets
The Agency of Agriculture, Food & Markets extends an *extra sweet* thank you to all who participated in this year’s Vermont Maple 100! From September 15-October 15, the Maple 100 brought Vermonters and out-of-state visitors alike to businesses across the state for a variety of experiences in celebration of maple. From creemees to cocktails, sugarhouse tours to foliage hikes, craft beer to dog treats, and concerts to farm dinners – the Maple 100 offered something for everyone. The event was promoted with a robust regional marketing campaign through Premion, which advertised to three out-of-state metropolitan markets: Worcester/Boston, Albany, and New York City. Advertisements received 414,000 impressions reaching 295,000 households.
Consumers were invited to participate in a Bingo game, which encouraged them to participate in a variety of maple-related experiences. One lucky winner won a Maple Basket from Lake Champlain Chocolates.
We are currently gathering participant and stakeholder feedback and look forward to working with our partners to continue to grow and improve this event in the coming years. Stay tuned this spring for updates on how to get involved in next year’s event!
A close-up of a jar of maple syrup in the shape of a maple leaf. It is sitting on granite and appears to be high above the treeline during peak foliage.