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Marketing Toolkit for Dairy Processors

As a dairy processor in the Northeast U.S., you have a series of choices to make as you go to market and brand your company. There’s no one way to position your company for profit, growth, and sustainability; how you go about it depends on your individual situation and aspirations.

Who are you, and what do you want to be? What is special about your company, and why should consumers or your community care? These are the essential questions to explore when deciding how to approach marketing and branding.

In this Toolkit, we will walk you through this process of exploring and identifying the story you will want to tell in the marketplace, and suggestions for how to tell that story, as well as how to get your products in front of consumers and popularize them most effectively.

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