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Case Studies: Dairy Processor Marketing & Branding Strategies

The production of these case studies is sponsored by the Northeast Dairy Business Innovation Center (NE-DBIC) as part of a larger program designed to help the region’s dairy businesses stabilize and grow. NE-DBIC hired the Good People Research Company (GPR), a Virginia-based consumer research and advisory firm, to explore the marketing and branding methods used by the region’s dairy processors. Accompanying these case studies is a Marketing Toolkit, a resource guide that provides an overview of different marketing and branding opportunities and techniques.

Some of the case studies profile small companies and others feature larger processors that have dedicated marketing teams; these examples are provided to share practices that have had the benefit of being tested on a larger scale after more significant investment of time and resources and can still be adopted by a smaller company.

Dairy processors in the northeast U.S. can use these case studies for ideas about, and gain a benchmark for, their own marketing and branding.

Information collected below is solely used for reporting purposes and to determine the impact of NE-DBIC programming. Once you submit the form, a link to the report will be emailed to you.

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