2022 SIAL Canada Cheese Pavilion

View of trade show floor

Event Overview

The Northeast Dairy Business Innovation Center (NE-DBIC) hosted by the Vermont Agency of Agriculture, Food and Markets (VAAFM) will recruit cheesemakers from across the Northeast U.S. to represent the high-quality cheese products of our region at SIAL Canada 2022, Canada’s only food show dedicated to the retail and foodservice sectors!  

SIAL Canada is an international food and beverage trade show hosted annually in Toronto and Montreal. A complete range of food products are showcased under one roof, allowing buyers to discover the industry’s latest trends and innovations while increasing domestic and international audience for exhibitors.  

Find out more about exporting to Canada.  

Event Details

Why Participate?

SIAL is an entryway to U.S. and international markets with more than 1,200 national and international exhibitors from 50 countries hosting over 25,000 buyers from Canada, the United States, and 60 other countries. Whether you are just beginning to export your product, or you are experienced in the field, SIAL is guaranteed to elevate your experience due to the countless business opportunities present.  

In 2022, the Dairy Business Innovation Center will host a turn-key Cheese Pavilion. The 6-business booth will be branded with the Northeast Dairy Business Innovation Center logo and the cost of the Pavilion buildout (valued at $50,000) is paid for by the NE-DBIC (funded via the USDA Dairy Business Innovation Initiative). Each participating exhibitor will have a 5x10 foot space within the pavilion, complete with a front display counter with a cabinet and logo and a rear display counter with a backlit logo. Let us do the heavy lifting, so that you can focus on what you do best. 

In addition to the physical booth space, we will also provide: 

  • Complimentary 1:1 coaching session prior to the show to ensure you are properly prepared. 
  • Guidance on all show logistics including shipping, deadlines, location, and assistance with your business listing in the show program.  
  • Assistance navigating the grant application and resources available to help you succeed.  

As a participant you are responsible for the following:  

  • Meeting subcontractor expectations, including contracting directly with SIAL.  
  • Fees and logistics associated with shipping samples and materials to and from the trade show.  
  • Fees and logistics of all travel and accommodations. 
  • Cost of virtual trade mission. 
  • Subsidized cost of booth space.  
  • Apply for reimbursable costs. Eligible expenses may include hotel, air transportation, printing, design fees, shipping, etc.  

 Eligibility

  • Business must be located in one of the following states: Connecticut, Delaware, Maine, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont. 
  • Must be a cheese producer or processor who is currently exporting or export ready.

Interested?

Contact Laura Ginsburg for more information about participating in this opportunity. 

 

 

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Northeast DBIC Staff

Laura Ginsburg, Center Lead
laura.ginsburg@vermont.gov
(802) 522-2252 

Kathryn Donovan, Center Coordinator 
kathryn.donovan@vermont.gov
(802) 585-4571

Contact Information

Agency of Agriculture, Food & Markets

116 State Street
Montpelier, Vt 05620-2901
802.828.2430

 

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