By Scott Waterman, VT Agency of Agriculture, Food & Markets
Since 1983, the Vermont Dairy Promotion Council has managed the money raised in Vermont from the Dairy Checkoff Program. A panel consisting of Vermont dairy farmers, industry experts and Vermont Agency of Agriculture, Food and Markets officials, the council considers how best to leverage the funds raised from milk sales to increase consumer awareness about the benefits of dairy and the importance of farm raised milk to our state’s economy, heritage and culture.
Starting this spring and rolling out prominently during Dairy Month in June is a new logo created to brand the efforts of the council in the name of Vermont Dairy Farmers. The logo visual embraces the heritage of Vermont’s Dairy Farmers connection to the animals, land and environment that gives Vermont its unique sense of place, while also displaying the incredible products that feed our families, friends and communities. Look for this logo and celebrate the benefits of Vermont Dairy Farmers!
